About
We would rather be right than reassuring.
AiRanker measures what AI answer engines say about UK businesses. Everything we report is recorded, and where we cannot measure something, we say so instead of estimating.
Why this exists
When a customer asks an assistant who to hire, they get three or four names and no list of ten alternatives. If you are not among them, you are not ranked badly — you are absent, and you have no way to find out.
There is no Search Console for this
No engine publishes what it said about you, to whom, or how often. That absence is the entire reason a measurement tool needs to exist.
So the evidence has to be kept
We store the answers and the citations behind every number. If you cannot get from a figure to the text that produced it, you should not trust the figure — ours included.
And the gaps have to be visible
An unmeasurable check shows a dash. A source we cannot confirm is UK is withheld and counted. Both cost us polish; both are the point.
Why UK only
It is a deliberate limit, not a roadmap item we have not reached.
Answers are local, and so are the traps
Birmingham, Manchester, Boston and Richmond all exist on both sides of the Atlantic, and we have measured engines citing the wrong one. Handling that properly takes country verification per cited publisher, and we have built it for the UK.
A check we cannot do properly is worse than none
Rather than return a plausible-looking result for a country we have not validated, we refuse non-UK locations at submission. It costs us customers. It also means every result we do return is one we can defend.
What we will not do
Written down so you can hold us to it.
Guarantee placement
We do not control the engines. Anyone promising you a position in an AI answer is promising something about a system they do not own.
Publish a customer without consent
Our corpus is customer data. Aggregates and publicly cited publisher pages, yes. A named customer, their subjects or their scores, only with written permission.
Print a number we cannot source
Every statistic we publish carries its corpus size, its date, and the command that produced it. If we cannot say where a figure came from, it does not go on the site.
Judge it on your own data
The free check is the whole argument: run it, read the answers, and decide whether the evidence holds up.