Guides
What we know about how AI picks who to recommend
Everything here comes from measurement — our own corpus of AI answers about UK businesses, or a source we name. Where we do not know, we say so.
- All
- AI visibility
- how-to
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- research
- GEO
- citations
- methodology
- technical
- AI crawlers
How to get cited by Google AI Overviews in the UK
AI Overviews sit above the results you already compete in. Getting cited is mostly classic local SEO, aimed at a passage rather than a page.
How to get recommended by Gemini in the UK
Gemini cites almost nothing directly — every source we have recorded from it is a Google grounding redirect. Here is what that means for you.
How to get recommended by Perplexity in the UK
Perplexity shows its sources and cites the widest set of any engine we measure. That makes it the most readable — and the easiest to misread.
UK AI Visibility Report, Q3 2026
First edition. What 6,901 cited sources across four AI engines show about how UK local businesses are found — and what our own corpus cannot yet tell you.
Why your business is invisible to ChatGPT
AI engines answer with a handful of businesses. If yours isn't among them, the cause is usually one of four things — and three of them are fixable.
GEO vs SEO: what actually changed for UK local businesses
Most SEO advice still applies. What changed is the shape of the result, the number of winners, and the fact that you can no longer see your own performance.
How AI engines choose which sources to cite
Four engines, four different citation habits. What we see in our own corpus of answers about UK businesses, and what it means for getting cited.
What an AI visibility score is — and what it is not
A score is a summary of a sample. Here is exactly what ours samples, what it cannot see, and why we show a dash instead of a zero when we cannot measure.
llms.txt, robots.txt and AI crawlers: what a UK business needs
Which AI crawlers exist, what robots.txt actually controls, whether llms.txt is worth adding, and the one misconfiguration that makes you invisible.
How to get recommended by ChatGPT in the UK
A practical sequence for UK businesses: make yourself readable, disambiguate your location, get into the sources ChatGPT already trusts, then measure again.
Find out where you actually stand
A free check records what four AI engines answer about your trade in your area, and whether your site is cited at all. Around 60 seconds, no card.